Privacy policy

1. Who are we?

This policy applies to AG CONCEPTS SRL, whose registered office is at Rue Arthur Maes 100/219, 1130 Haren (Brussels), Belgium, company number (BCE) 0735.852.688, an estate agency licensed by the IPI under number 514749. We are the data controller for your personal data.

2. When does this policy apply?

• when you browse the website www.agproperties.be;
• when you use our forms to contact us, enquire about a property, book a viewing, request a valuation or make an appointment;
• in any direct interaction (email, phone, meeting) in connection with our property services.

3. What data do we collect?

• Identity and contact details: surname, first name, email, phone number;
• Data relating to your plans: the property concerned, address and features of the property to be valued, search criteria, message;
• Appointment data: date, time, adviser, history of your appointments and enquiries;
• Technical data: IP address (for security and abuse prevention) and, only with your consent, visitor statistics.

4. Why do we use your data?

• To respond to your enquiries and suggest properties that match your criteria;
• To arrange your viewings, valuations and appointments, and send you confirmations and reminders;
• To manage our client relationships in our property software (Whise);
• To comply with our legal and professional obligations (IPI, anti-money laundering, accounting).

5. Legal bases

Depending on the case: the performance of pre-contractual measures or a contract (appointment, valuation, mandate), our legitimate interest (relationship follow-up, website security), your consent (audience measurement) or a legal obligation.

6. Who has access to your data?

Only authorised members of our team, together with our technical processors acting on our instructions and bound by a duty of confidentiality: hosting (Hostinger), property software (Whise), calendar (Google Workspace) and transactional emails. Your data may be passed on to the relevant authorities or professionals where required by law (notary, public administration, IPI). Your data is never sold.

7. Retention period

Up to 2 years after the last contact if no contractual relationship follows; for the duration of the contractual relationship and then the statutory retention period (notably 10 years for anti-money laundering and accounting obligations) if you become a client.

8. Your rights

You have the right of access, rectification, erasure, restriction, objection and data portability, as well as the right to withdraw your consent at any time. Write to us at info@agproperties.be or at our registered office: we will reply within a maximum of 30 days.

9. Complaints

You may lodge a complaint with the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels · www.autoriteprotectiondonnees.be · contact@apd-gba.be.

10. Changes

This policy may be updated. The current version is always available on this page.